上Moda Operandi購物網 速穿Kenzo 2014春夏新裝
Kenzo 2014 Collection on Moda Operandi


Kenzo 2014春夏系列。

Kenzo 2014春夏系列。

»»以前要到換季,才有辦法拿到最新設計師作品,現在,則是拜科技所賜,時裝周發表同時,看中哪一套,手指滑鼠按一按,新品隨即入袋,不用再stand by,也毋須跑到實體商家,親手摸摸或試穿。Moda Operandi線上精品購物網,以Trunk Show搭配特定日模式,每天固定介紹不同品牌最新設計,喜歡的,可先行預購;Kenzo 2014春夏新裝那瀰漫活力的海洋風情,肯定擄獲年輕族群,現在也加入Moda Operandi的Trunk Show陣容,一件印有No Fish字眼的短T,據說詢問高,而且只要365元美金,即能帶它回家。

Kenzo 加入了Moda Operandi精品網的Trunk Show行列,圖為Kenzo 2014春夏女裝。

Kenzo 加入了Moda Operandi精品網的Trunk Show行列,圖為Kenzo 2014春夏女裝。

曾是美版〈Marie Claire〉配件總監的Taylor Tomasi Hill,於2010年選擇離開文字記者崗位,投抱於Lauren Santo Domingo 所創的Moda Operandi線上精品購物,擔任創意總監,當時還有小道消息傳出她會跳槽至Barneys,另謀高就,但Taylor Tomasi Hill似乎選擇全新視野,擴展她的時尚事業。其所操刀的Moda Operandi,集結了目前火熱的線上設計師品牌,在一邊欣賞他們最新力作同時,即可火速下單預購,毋須再等數月正式量產,可以說和時裝周發表,零時差享受到新穎設計,讓你隨時走在潮流尖端。而Taylor Tomasi Hill除了扮演創意總監角色,也將她個人穿搭喜好分享在Moda Operandi精品網,讓有興趣的消費者參考,並跟著消費買單。

Taylor Tomasi Hill(上)和博主Chiara Ferragni(下)一起為Moda Operandi精品網拍攝新宣傳照。

Taylor Tomasi Hill(上)和博主Chiara Ferragni(下)一起為Moda Operandi精品網拍攝新宣傳照。

扣除Taylor Tomasi Hill,Moda Operandi團隊還有專司成衣與配件採購的Indre Rockefeller,以及負責公關業務的Hayley shapes,四位女生履歷也很精彩,且都是媒體產業出身,自是對時尚品味有獨到見解。為開心迎接Moda Operandi的Trunk Show又多一名生力軍Kenzo,Taylor Tomasi Hill親自拍攝宣傳VCR,同時邀來The Blonde Salad時尚博主Chiara Ferragni入鏡,由Chiara Ferragni著Kenzo 2014春夏最新系列,扭腰擺臀、時而擺出啾咪表情,展現年輕活力。誠如Kenzo這次巴黎時裝周,所調配的春夏新色,也令人眼睛為之一亮,徹底收服新世代。««


Moda Operandi創意總監Taylor Tomasi Hill與博主Chiara Ferragni共同拍攝網站宣傳廣告,昭告喜歡Kenzo 2014春夏的你,也能上網購得。(轉載自ModaOperandi)

 

»»People used to get the designer’s new collection after the season had changed. Now, we would buy the latest collection on the Moda Operandi shopping website. Noticed the opportunity in online market, French brand Kenzo decided to enter the website and started to sell the Kenzo 2014 S/S collection. To welcome the new line, Taylor Tomasi Hill and blogger Chiara Ferragni made a video that they danced around wearing garments from the collection.

Taylor Tomasi Hill, who used to be the accessory editor in Marie Claire U.S, took the creative director position of Moda Operandi and shared her fashion tips on the website as well. Besides, the team of Moda Operandi included professional fashion insiders such as Indre Rockefeller and Hayley shapes.««

 

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