»»From Bill Cunngingman and Scott Schuman to Tommy Ton and Phil Oh, the group of fashion photographers have much pushed the trend of street style. Now, in China, the fashion industry has also been involved in street style phenome.
P1.cn was one of the first street snap site in China with which photographer Roy Zhang has worked. Roy later left and unveiled his own site about street snap ShanghaiExpress which feature the stylish people at city of Shanghai. Influenced much by Scott Schuman, Zhang took snap with his own vision on style to raise the quality. That’s totally different with what he has done for P1.cn which upload a great account of street snap without consideration on quality. However, the snaps featured the normal people are rare in China, where media prefer much celebrities.
In that case, Han Hou Hou, the ex-editor of China Marie Claire, has been inspired to open his own site Fire Bible about celebrities’ snap shot. He has invited stars, models, signers and actress every issue. Han has explained that the site of street snap wasn’t a item profitable. However, it did really evoke some commercial effect, including the labels’ sponsor and collaboration.
Not only media but also wear labels has taken street snap as the strategy of promotion. Mo Style Daily, which featured the clothes from Chinese local brand Mo&Co. is actually the advertisement in form of street style blog. In spite of its bloomsome in China, Han Hou Hou pointed out some problem about this issue that it did exist so many items about street style but rare has focus on quality. Roy Zhang thought on the other side that it’s inevitable sin if Chinese industry often focus on celebrities. All depends on the clients.
Back to the core sprit of street style, we need to wonder that what will stay if it has lost original value, if the customers will accept it? That’s the problem we need to rethink.««