併購傳言纏身 Net-A-Porter否認出售
The E-Commerce Business Battle


Net-A-Porter時尚商務平台進軍大陸市場,打造中文版平台「頗特女士」。

Net-A-Porter時尚商務平台進軍大陸市場,打造中文版平台「頗特女士」。

»»時尚圈最近謠傳四起,一些尚未拍板定案的決策,都已經被媒體們傳的煞有其事一樣,搞得集團們紛紛跑出來滅火。LVMH集團發言人以「一切尚未決定」,暫時堵住了Nicolas Ghesquiere接任LV創意總監的傳言,Richemont集團也大動作的否認,旗下Net-A-Porter要出售給義大利精品商物平台Yoox。

Net-A-Porter於2000年,由資深時尚主編Natalie Massenet創立,幕後金主為Richemont集團,其網路商城的品牌數量在2009年衝破300大關,隨後登載網路雜誌<The Edit>,號稱最大的網路時尚電子平台,年銷售額達1億3千萬歐元。同一時期,Federico Marchetti也在2000年創立時尚網路商城Yoox,並與Kering集團聯手合資公司,負責30幾個時尚品的網路業務,包含Giorgio Armani等。Net-A-Porter和Yoox集團是目前全球精品電子商務市場的兩大翹楚,皆在今年3月,一前一後地進入大陸市場,架設中文網站,競爭意味濃厚。

Yoox網路平台,在今年3月架設中文版。

Yoox網路平台,在今年3月架設中文版。

根據義大利財經<Il Sole 24 Ore>媒體的報導,Yoox為鞏固網路龍頭的地位,有意與Net-A-Porter公司合併,傳出雙方至少已經談判過兩次,不過都沒有達成共同的協議,目前合併事宜也陷入僵局。除了兩邊皆為精品網路平台的佼佼者,利益方面難以分割外。Net-A-Porter隸屬的Richemont集團和Yoox集團的事業夥伴Kering集團為商場上的宿敵,也讓樁合併案困難度加深許多。如今Richemont集團再度跳出大聲澄清,有關於Net-A-Porter銷售一事,讓外界都忍不在猜想往後的故事會怎樣的發展下去?««

Net-A-Porter由時尚資深編輯Natalie Massenet創立。

Net-A-Porter由時尚資深編輯Natalie Massenet創立。

»»After LV had declined the rumor that designer Nicolas Ghesquiere might take over the creative director of LV, Richemont had declared that Net-A-Porter unit was not for sale. Net-A-Porter was founded by Natalie Massene in 2000 and was invested by Richemont. At the same year, Federico Marchetti established the e-commerce platform Yoox and teamed up with Kering enterprises.

According to the Italian newspaper Il Sole 24 Ore’s report, Net-A-Porter had held talks with Italian online retailer Yoox. Net-A-Porter and Yoox was both pioneers in the luxury goods online industry. However Richemont who supported Net-a-Porter and Kering who was the partner of Yoox were competitors, which increase the difficulty of the merger. The development of this news would be really interesting.««

 

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