兒童T台成潮流 香水配件都出籠
Fashion Designers Targets Children's Wear


同時為讓「全球兒童時裝週」更具可看性,主辦單位甚至還結合慈善議題,邀請名家跨刀合作系列包款配件,其中有Kate Moss與Topshop在2007年聯名合作,重新復刻詮釋成Hood That Hugs配件圍巾,以及Juicy Couture的托特包等,希望各界能共襄盛舉,將義賣所得捐給女星Gwyneth Paltrow 力挺的Kids Company慈善單位,好救助弱勢家庭。

左為Juicy Couture設計包款,右為Kate Moss設計的Hood That Hugs系列配件,全做「全球兒童時裝週」慈善義賣使用。

左為Juicy Couture設計包款,右為Kate Moss設計的Hood That Hugs系列配件,全做「全球兒童時裝週」慈善義賣使用。

不僅童裝包羅萬象,兒童時尚風潮也蔓延到周邊用品,Dolce & Gabbana今年1月推出首款專為兒童而設的香水,設計師們表示甜美清新的香味是從嬰兒身上獲得靈感,不添加酒精成分,以擁抱與嬌寵每個小男孩和小女孩。香水的包裝採用全白色的簡潔設計,象徵著純潔天真的童年,香水瓶身飾有戴著花環的小天使,清秀可人。兒童香水的前調是佛手柑和柑橘香氣,中調帶來細膩的玫瑰芳香,再加上密瓜味和蜜糖甜香,後調為纈草花香調,柔和的檀香和麝香裊繞其中,於Dolce & Gabbana童裝專門店發售。

Dolce & Gabbana的兒童專用香水,連瓶身設計也講究如嬰兒般純潔無瑕。(Dolce & Gabbana提供)

Dolce & Gabbana的兒童專用香水,連瓶身設計也講究如嬰兒般純潔無瑕。(Dolce & Gabbana提供)

至於兒童配飾方面,有業者即明言已成為重要市場區塊, 美國服裝設計師Isaac Mizrahi,向來致力於拉近高端與平價時尚距離,日前發佈將於今秋發表新品牌Synclaire,投入兒童鞋的設計。事實上,他想要為兒童從頭上戴的到腳上穿的都做設計,不分大人小孩的無年齡感是他的設計方向,新產品線的價位從30至90元美金,女孩的鞋包括靴子、芭蕾舞平底鞋、便鞋等,並使用了波卡圓點、豹紋、千鳥格紋等流行元素。看到這些漂漂亮亮的衣著,我想動心的不只是小朋友,連大人都很心動。

美國服裝設計師Isaac Mizrahi(左),擴大童裝生產品項,將投入兒童鞋的設計。

美國服裝設計師Isaac Mizrahi(左),擴大童裝生產品項,將投入兒童鞋的設計。

不過在這波兒童也走上伸展台的風潮中,也引起一些批判聲浪,究竟什麼才是合宜的兒童時尚?是否該讓兒童對自身的穿著擁有更多的自主權,學習真正的美學價值與穿著教養?頗值得為人父母與品牌廠商思考。««

»»Due to the trend of fewer children in our next generation, parents spoiled their children with more expensive and high-quality goods, which formed a huge market for designers brand to compete. Besides the clothing, accessories, perfume and all the other luxury design all came out for catching up the children fashion trend. Therefore it was no surprise of so many children fashion shows in Netherlands, France and Italy. Moreover the first ever debut of Global Kids Fashion Week showed up this year as well.

The fashion show of Florence Pitti Bimbo in January gathered brands including Marni and Versace to show the cutest kidswear. The “mature-style” elements in children clothing design transformed all the children into ladies and gentlemen, such as Junior Armani’s simplism and Dolce & Gabbana Junior’s elegance. In addition, the Global Kids Fashion Week contained brands like Kenzo,Roberto Cavalli, Oscar de La Renta and Chloe and etc. More than 30 brands involved in the event.

Children clothing was not the only target for the designer brand. Accessories like Dolce & Gabbana’s children-only perfume and the children shoes of Synclaire by Isaac Mizrahi all attract fashionable parents to buy more and more for their lovely kids.««

 

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