最GY的時尚訴訟 品牌請踹共
The Most Controversial Fashion Lawsuit


Louis Vuitton很會抓仿冒 小甜甜也曾遭殃
另外,千萬別招惹時尚大老;Louis Vuitton很會捍衛權利是眾所皆知,畢竟身為品牌龍頭,一定得懂得自我保護。但有時候仍不免被人詬病護過頭。像是狀告電影「醉後大丈夫2」使用仿冒品,但是更早在2001年也是因為小細節告過小甜甜布蘭妮。當時布蘭妮如日中天推出第三張專輯,在一首「Do Something」的音樂錄影帶中,特別打造了一部車的前座內裝用了貌似Louis Vuitton和村上隆合作的花色。氣得Louis Vuitton提告並嚴正申明我們沒做車內裝。Louis Vuitton又贏得了漂亮的仗,靠著抓這種小細節的功夫,為他們掙得了8萬歐元,約新台幣350萬元,賺小錢,也賺大錢, Louis Vuitton不是蓋的。

小甜甜布蘭妮的MV「Do Something」,其中的汽車內裝布景被Louis Vuitton提告。

小甜甜布蘭妮的MV「Do Something」,其中的汽車內裝布景被Louis Vuitton提告。

訴訟原來是門致富之道 時尚之爭無奇不有
雖然品牌常常告來告去,但也常成為一般人的官司肥羊。不少人拿更雞毛蒜皮的小事告品牌,就算道德有爭議,但中獎率遠比樂透還高,何樂而不為?美國一名為Macrida Patterson的婦女就告Victoria’s Secret,原因是她工作過後更衣,腰帶勾到丁字褲頭的水鑽,彈到眼睛,導致她雙眼受傷,所以要求Victoria’s Secret賠償2.5萬美元。這個已經很扯了,但更扯的是,2011年一位女性告Chanel,原因是Chanel的戒指卡在她的手上拔不下來。故事是這樣的,這位女性前去Chanel購物,想試戴戒指,不知是手指太肥還是戒指太小,總之卡住了,而且怎麼都拔不起來,甚至得送醫,在嘗試了三個小時的急救後,醫生一度考慮該剪開這貴死人的戒指,還是婦人的手指。最後,終於利用許多潤滑效果拔掉了。本來是喜劇收場,偏偏婦人覺得丟臉丟到無以復加,一怒之下狀告Chanel給她試戴過小的戒指,要求遮羞費。但她可能沒想到,見報後,這個官司帶來的羞恥才是鋪天蓋地。««

Victoria's Secret內衣被消費者提告因其設計不良,引發人身傷害。

Victoria's Secret內衣被消費者提告因其設計不良,引發人身傷害。

 


Prince Miow(王子喵)最近在做什麼?
最近不斷思考,讀者到底喜歡看什麼?時尚如何誘發更多的興趣?你可以告訴我嗎?(淚)


»»The lawsuit in fashion industry was so many that even law school opened more classes especially emphasized on fashion lawsuits. Did you remember the counterfeit cases of Versace, Tiffany and Cartier and the fight between designers and employers? We had so interesting cases to share with you.

Dolce & Gabbana’s tax-dodging was not the point this time. We were talking the Dolce & Gabbana sued a small Africa handicraft store called “Dolce & Banana” and claim a compensation of $13,000. The number was a piece of cake in fashion industry, but the compensation almost kills the store. Another awkward case was brought by Valentino. When McDonald’s frying smell became an annoying issue for high-end boutique, Valentino immediately asked McDonald to move. Surprisingly Valentino won the case.

Marc Jacobs’ former COO Patrice Lataillade sued the company’s CEO Robert Duffy because he was forced to watch dirty films and books. Moreover, Louis Vuitton used to sue Bradney Spear because the print pattern on the car in her music video looked alike Louis Vuitton’s iconic pattern. Some of the customers used to sue fashion brand for hilarious reasons too. They did successfully win the case but their reputation might be ruined due to the cases.««

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