精品手機大行其道 時尚品牌各出奇招
Fashion Brands’ Novel Mobile Experience


2010年底發表的Versace Unique的內裝也是LG的系統,但外觀與ModeLabs合作,主打高級材質與人工裝配,全機無塑料,以頂級皮料搭配不銹鋼一體成形的陶瓷鏡面,機身正反面皆有蝕刻Versace的梅杜莎Logo,除官方6款顏色外,皮料選擇與顏色也可客製化,視覺上十足義式張揚貴氣。

Versace Unique以頂級材料打造精品手機。

Versace Unique以頂級材料打造精品手機。

Armani先生則是曾在2007年起和Samsung簽訂大型合作計畫,推出觸控智慧手機Giorgio Armani-Samsung Phone (P528),造型較方正,走務實老成路線;副牌Emporio Armani則針對年輕族群,推出夜光手機Samsung Emporio Armani(M7500),側邊LED燈有3種顏色變化,雖非智慧型手機,但在夜店想必也是時髦效果十足。兩品牌還有聯名液晶電視,不過市場反應皆普普,近幾年就沒有其他產品發行。金光閃閃的Dolce & Gabbana也曾與科技大廠發行聯名手機,像是2006年和Motorola發行的Razr V3i金色版,和2009年與Sony Ericsson 發行Jalou粉金特別版,雖然只有在外觀小作文章,但對品牌粉絲仍是有一定吸引力。

Dolce & Gabbana和Armani的正副牌也曾與手機大廠發聯名手機。

Dolce & Gabbana和Armani的正副牌也曾與手機大廠發聯名手機。

至於Chanel和Louis Vuitton有沒有精品手機?2008年網路曾經流傳法國飾品設計師Frederic de Garilhe設計的Chanel概念機,而Louis Vuitton的山寨手機在眾多地下3C管道上也十分流行。總之在官方消息未出之前先別出手,以免買到山寨機貽笑大方。««

Chanel的概念機(左)和Louis Vuitton的山寨手機(右)。

Chanel的概念機(左)和Louis Vuitton的山寨手機(右)。

 


世界目前最貴手機前5名:
Le Million Piece Unique,新台幣3944萬元,由GoldVish Luxury Communications Swiss發行,2012年上市。
Diamond Crypto Smartphone ,新台幣3901萬元,由JSC Ancort 發行, 2006年上市。
Gresso Luxor Las Vegas Jackpot,新台幣3001萬,由Gresso發行,2010年上市。
Vertu Signature Cobra,新台幣790萬,由Vertu發行,2006年上市。
Vertu the Diamond,新台幣300萬由Vertu發行,2007年上市。


»»Cell phones have become part of our daily life as well as necessary accessories and of course, fashion brands spot the commercial potential. Prada might count as the leader in this trend. Its collaboration with LG started in 2007 and their LG Prada K850 was the first touchscreen mobile phone, releasing one month earlier than the legendary iPhone. But since the closed system, LG Prada and LG Prada II (KF990) gradually lost their appeals to other cellphones which applied open systems, like Android or Apple’s iOS. Their latest collaboration LG Prada 3.0 seems to be a hit product for this new open not only possesses latest systems and equipments but also for its sophisticated design in both appearance and user interface.

Other luxury brands have also released their mobile phones. Designed by in-house team and hire ModeLabs for manufactures, Dior has two versions. Dior Phone Touch, looks similar to other smartphones and releasing in 2011 while the other Dior Phone on sale since 2008 has more colors and feminine decorations. Versace also collaborated with LG and ModeLabs to design Versace Unique which highlighted the premium craftsmanship and materials. Armani chose Samsung as its partner and had two products, Giorgio Armani-Samsung Phone (P528) and Samsung Emporio Armani(M7500), targeting different customers. Dolce & Gabbana just lent its golden image to Motorola’s Razr V3i in 2006 and to Sony Ericsson’s Jalou in 2009.

As for Chanel, Louis Vuitton or other high fashion houses, there are rumors and counterfeit mobile phones circulating. It would be better to check the official news before any impulsive purchasing. ««

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