跟Kendall一樣閃閃動人 Balmain推頂級美髮沙龍
Balmain Hair Couture Cares Your Head


Gigi Hadid(左)和Kendall Jenner(右)在Balmain 2016秋冬發表上戴假髮亮相,成功為品牌炒話題。

Gigi Hadid(左)和Kendall Jenner(右)在Balmain 2016秋冬發表上戴假髮亮相,成功為品牌炒話題。

»»Balmain除了上次搶翻天的H&M聯名外,這次則是要推出假髮了。還記得前陣子剛結束的巴黎時裝周嗎?Balmain除了延續設計師偏愛的繁複工藝裝飾外,另一個媒體焦點則放在模特兒的髮色大轉變。當紅的Kendall Jenner、Gigi Hadid和其他模特兒們紛紛戴上假髮,讓時尚版面的焦點突然都從服裝變成了頭髮。

Balmain的妝髮有著自己的團隊,現在也將藉由Balmain Hair Couture讓消費者如同走進發表會後台。(轉載自Balmain Hair)

事實上Balmain創意總監Olivier Rousteing,為了讓旗下美髮品牌Balmain Hair Couture增加曝光率,不只是2016秋冬女裝,甚至2016秋冬男裝上幾位女模的辮子頭,也是由Balmain Hair Couture一手打造。儘管多數消費者對於Balmain這個專門處理美髮事務的品牌並不熟悉,但Balmain Hair Couture卻不是近來才開發的新支線。早在1974年開始,Balmain就因為當時上流社會熱衷假髮,而與德國假髮商Dick Guilder合作推出美髮品牌Euro Hair,專門為Balmain處理任何妝髮上的需求。直到2000年,才正式更名為Balmain Hair Couture。

Balmain Hair Couture由Nabil Harlow(左)擔任創意總監。

Balmain Hair Couture由Nabil Harlow(左)擔任創意總監。

Balmain Hair Couture提供包含護髮以及造型方面等產品,並在各大精品網站提供購買。然而近年來,品牌計畫再擴大經營業務,因此開始推出造型假髮等等;並在本月於巴黎皇家路(Rue Royale)開設實體髮廊。未來則規劃將前進美國,開設將近300家沙龍,將品牌歷史轉變成跨領域淘金石。««

Balmain Hair Couture旗下有專業美髮與保養產品,現在更積極推出造型假髮。

Balmain Hair Couture旗下有專業美髮與保養產品,現在更積極推出造型假髮。

»»Balmain has recently unveiled service line about haircare. From collection of 2016 AW, the label seemed to have interest in wig and now it has finally presented a independent label named Balmain Hair Couture which served products as haircare, styling service and wig. 

In fact, Balmain’s hair service is nothing new but it has in 1974 worked with Dutch wigmaker Dick Guilder to present collaborative label Euro Hair, which didn’t changed its name as Balmain Hair until 2000.BHC has decided to expand its service domain and opened an exclusive salon this month in Rue Royale in Paris. What’s more, it loves to have more salons in American market.««

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