〈本週時尚快訊〉Phillip Lim推首支廣告 John Varvatos找Jimmy Page代言
Weekly Wrap up:Jan. 19-Jan. 25


John Varvatos 2013春夏廣告,找來傳奇音樂大師Jimmy Page(左)代言。

John Varvatos 2013春夏廣告,找來傳奇音樂大師Jimmy Page(左)代言。

»»品牌2013春夏形象廣告持續在本週接力亮相。3.1 Phillip Lim終於在睽違7年後,推出系列形象廣告;John Varvatos找來傳奇音樂大師Jimmy Page代言,引爆話題;第3波H&M David Beckham內褲平面廣告終於曝光;再是澳洲內衣品牌Skiny請來Lizzy Jagger在非洲草原寬衣解帶,性感吸睛。

♦延續品牌找音樂明星代言的傳統,John Varvatos 2013春夏廣告邀請到傳奇音樂大師Jimmy Page,與28歲吉他新秀Gary Clark Jr.,並找來紀錄片大導Danny Clinch執導廣告片。在這部黑白短片中,Gary Clark Jr.自彈自唱的畫面與Jimmy Page的身影穿插,上演一段跨時空的交流,讓人情不自禁沉浸在音樂的世界中,無法自拔。
Continuing the tradition of music celebrity, John Varvatos 2013 SS campaign film invited the legendary master Jummy Page and the 28 year old guitarist Gary Clark Jr. to portrait the conversation across the time. While the atmosphere of music is emphasized by Gary Clark Jr.’s song, the audiences automatically fall in love with designer’s work through music.

John Varvatos 2013春夏形象廣告片。(轉載自John Varvatos官方網站)

♦品牌3.1 Phillip Lim問世7年後,終於首次推出形象廣告。2013春夏廣告找來攝影師Alessio Bolzoni、造型師Nancy Rohde合作;新生代模特兒Katryn Kruger與Franzi Mueller代言,以一身Grunge風格的品牌新裝,在紐約街頭展演率性時尚。
After the 7th year of 3.1 Phillip Lim, their first campaign is released. With Alessio Bolzoni and Nancy Rohde, the newbie model Katryn Kruger and Franzi Mueller wore the new 2013 SS collection, appeared as fresh fashioners of New York in their first and newest campaign.

3.1 Phillip Lim 2013春夏形象廣告。

3.1 Phillip Lim 2013春夏形象廣告。

♦私人機構Spain-Japan Council Foundation將在今明兩年舉辦「The Year of Spain in Japan and the Year of Japan in Spain」活動,而恰逢Loewe進軍日本40週年,這西班牙百年皮件品牌決定與日本設計師Junya Watanabe合作,推出系列男女裝與配件。部分作品將會在Junya Watanabe 2013秋冬女裝伸展台亮相,並計畫今年9月,在日本的Dover Street Market與Loewe的專櫃門市正式上架販售。
Private group Spain-Japan Council Foundation is holding “The Year of Spain in Japan and the Year of Japan in Spain”. While it is also Loewe’s 40th anniversary, they are collaborating with Junya Watanabe for special collection for both men and women. Parts of the collaboration will appear in 2013 FW fashion show, and will be available in September at Dover Street Market and Loewe’s stores.

♦手工行李箱自19世紀問世以來,一直是Louis Vuitton的品牌核心與驕傲。為此,品牌特意邀請Les Courtisans製作前衛短片,在重節拍的音樂聲與科技味十足的影像中,瀏覽Louis Vuitton歷來的經典行李箱設計,喚醒人們對經典的渴望。
Since the 19th century, Louis Vuitton has been proud with their quality of suitcase. As the brand asked Les Coutisans create an animated short film that explore the classics of Louis Vuitton, the legends of the brand is reminded to the public.

Louis Vuitton推出以手工行李箱為主題的影片。(轉載自Louis Vuitton官網)

♦H&M與足球金童貝克漢合作的內褲系列,推出了第3波形象廣告。這部由Guy Ritchie執導的作品,先是貝克漢在自己的Facebook公開了廣告幕後照,接者是平面廣告部分搶先在網路媒體曝了光,一步一步為2月初正式亮相的電視廣告鋪路。
H&M and David Beckham have released the third campaign of their collaborated collection. While Guy Ritchie directed the piece, the behind the scene photos are already up on Beckham’s Facebook for the first look.

H&M David Beckham內褲系列最新平面廣告亮相。

H&M David Beckham內褲系列最新平面廣告亮相。

♦Miuccia Prada為電影「大亨小傳」(The Great Batsby)設計戲服的消息,早在時尚圈炒得沸沸揚揚,但一直都只聞其聲不見其服。直到最近,戲服設計手稿終於曝了光,其中可見Miuccia Prada擷取品牌Prada、Miu Miu歷來作品,微調後煥發濃厚1920年代氣息,巧妙展現新衣舊穿態度。
Miuccia Prada’s designer sketches for The Great Gatsby are released. In the sketches, we can see the elements of classic Prada and Miu Miu within them, which create an atmosphere of 1920s.

Miuccia Prada為電影「大亨小傳」設計的戲服手稿曝光。

Miuccia Prada為電影「大亨小傳」設計的戲服手稿曝光。

♦在設計師Bruno Frisoni主導下,法國品牌Roger Vivier推出全新Rendez-Vous系列作品,包含品牌經典方釦鞋、藍色羽毛高跟鞋,以及成套的粉紅貂皮高跟鞋與肩包。
Designer Bruno Frisoni has presented the new Rendez-Vous collection that represent the classic heels and bag for the brand Roger Vivier.

Roger Vivier 2013秋冬全新Rendez-Vous系列作品。

Roger Vivier 2013秋冬全新Rendez-Vous系列作品。

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