中國再掀商標風波 Dsquared²難登陸?
Blockage Trouble in China


Iceberg 2012秋冬廣告。

Iceberg 2012秋冬廣告。

»»大陸商標風波已經不是第一遭,繼Louis Vuitton與Hermès因商標被投機者搶先註冊,導致智慧財產權的官司打不完後,又驚傳義大利品牌Dsquared²、Costume National與Iceberg品牌商標均已被註冊,讓義大利時裝協會(Camera Nazionale della Moda Italiana)忍不住出面譴責大陸投機者行為。

自去年以來,在大陸的專利大戰便一波接著一波,而時尚品牌在面臨官司時卻又屢屢敗訴,導致許多想要登陸的品牌因智慧財產權問題,遲遲不敢動作。Hermès曾因部分商標遭他人註冊,而試圖阻止大陸公司利用其商標銷售物品,卻全軍覆沒吃敗訴。自2004年Louis Vuitton便為商標和內地業者打官司,繼第一次敗訴並付出1億2千萬人民幣(約5億2千8百萬台幣)買回商標後,終於在今年3月得到首場勝訴。現今又有時裝品牌成為受害者,義大利時裝協會公開表示這種非法行為在大陸已太過猖獗,希望大陸官方能出面處理與支持品牌正統化。而Dsquared²、Costume National與Iceberg已發起訴訟,希望能討回自家商標。««

Dsquared² 2012 秋冬廣告。

Dsquared² 2012 秋冬廣告。

»»This is not the first time that China has the intellectual property law case with the fashion brands. While Louis Vuitton and Hermès are both experienced such troubles, Italian brands Dsquared2, Costume National, and Iceberg has be assumed by a single party in China. To support the brands, The Camera Nazionale della Moda Italiana give their full support to the brands and declares: “The impediment of the legitimate brand owners to operate in China and develop their markets on international grounds is an extremely serious matter that has forced the Camera Nazionale della Moda Italiana to reach out for the help and collaboration of the Chinese institutional bodies that have always contributed to a positive mutual relation between the two countries.” In addition, the council also has “confident” of securing support from China.««

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