女性內衣廣告大戰 知性Rosie對上性感Poppy
The Lingerie Campaign War between Rosie and Poppy


Rosie Huntington-Whitely在廣告中散發高雅氣質。(轉載自:marksandspencertv

»»多才多藝的Rosie Huntington-Whiteley自從與Marks & Spencer合作「Rosie for Autograph」內衣系列後,便將心思完整投入,不但積極參與內衣設計,連廣告也是親自下海拍攝,捨棄以往性感形象,走向可愛知性路線。除此,前陣子公開透露自己已過了做It Girl的年紀的Poppy Delevingne,自搬去好萊塢後便開始有陸續動作,不但馬上被澳洲內衣品牌Agent Provocateur相中,成為其品牌2013年最性感的「情人節女孩」,演出宣傳微電影,更與鐘錶品牌Bamford Watch合作,成為其微電影「Killing Time」女主角,積極發展演藝路線。

自去年9月Rosie Huntington-Whiteley與Marks & Spencer高調合作後,就不斷強打「Rosie for Autograph」系列。而近期,為了搶情人節商機,Marks & Spencer釋出「Say it With Rosie」廣告影片,藉由強光打出內衣輪廓,並以Rosie Huntington-Whiteley優雅卻略帶慵懶、在床上玩著白色花朵的姿態為主題,撇開以往性感女神形象,透露俏皮可愛、又帶點知性的氛圍。

「Say it With Rosie」幕後花絮。(轉載自:marksandspencertv

雖然已經盡量表達「知性」與「女人美」的主題,但Rosie Huntington-Whiteley性感女神功力依舊,讓網路上不免還是有網友抗議拍攝手法太過於注重輪廓,導致明明有穿上三點不露的內衣,卻好似全裸入境、將「女人物質化」等批評聲浪。對此,Marks & Spencer表示:「強光是為了把女人最漂亮的輪廓給表現出來,畢竟這一系列是『女人為女人』設計的內衣,所以『美麗的女人』才是我們此次的廣告主題,那些網友會提出這種抗議代表她們才是真正只注重表面,看不進深層意境的人們。」

Rosie Huntinton-Whiteley為系列內衣拍攝平面廣告。

Rosie Huntinton-Whiteley為系列內衣拍攝平面廣告。

除了以成功轉戰好萊塢的Rosie Huntington-Whiteley積極推自家內衣,誓言要在好萊塢開拓事業第二春的Poppy Delevingne也與Agent Provocateur合作,成為品牌「情人節女孩」,在宣傳微電影中大秀挑逗性感。身穿火辣內衣的Poppy Delevingne在影片中本在準備與情人度過激情夜晚,卻為了追貓咪而不慎被鎖在自家門外。就在此時,一位被Poppy Delevingne身影所吸引的慢跑帥哥經過,卻沒想到這位只穿著性感內衣的辣妹竟問出:「你有看見我的貓(Pussy)嗎?」(性暗喻),讓他面紅耳赤,趕快逃離現場。除了在限制級廣告中精采的演出外,Poppy Delevingne還參與了Bamford Watch微電影「Killing Time」,演出神秘的都市女孩,看來剛搬到加州的她,正積極為進軍好萊塢做準備。««

微電影「Killing Time」。(轉載自:BamfordWatchDept

»»The sexy icon Rosie Huntington-Whiteley and Marks & Spencer’s “Rosie for Autograph” has released the commercial film for Valentine’s Day. While the image of this collection is elegancy and interior of women, the commercial used strong light to line out the structure of the lingerie. While they tried not to be “sexy” but still “too sexy”, there are complaints from the internet that accusing the brand “objective women”. To respond, Marks & Spencer replied: “The lingerie was designed in collaboration with Huntington-Whiteley, adding that the range had been ‘designed by a woman for women, as opposed to being designed for the titillation of men’.”

In addition, Poppy Delevingne also joined the lingerie market with the new collaboration with Agent Provocateur. While she successfully portrait the sexy girl who said proactive things, she also starred in “Killing Time” for Bamford Watch, making herself ready for the Hollywood.««

 

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