春夏廣告鉅片 Cartier環遊童話世界 Armani上演古城驚魂
Blockbuster Commercials of the Season


»»羅馬萬神殿、克林姆宮、萬里長城、泰姬瑪哈陵再到巴黎大皇宮和艾菲爾鐵塔,這並不是《環遊世界八十天》的場景;法國珠寶品牌Cartier為了慶祝品牌成立165周年,請來廣告大師Bruno Aveillan拍攝了長達3分半鐘的影片「The Cartier Odyssey」,不但在法國、義大利、西班牙與捷克實地拍攝,更動用了三隻訓練有素的花豹,多達60人的劇組和一比一大小的20世紀初複翼機模型,並請來加拿大女星Shalom Harlow演出。

以巴黎的一家珠寶店開場,被萬神殿曙光喚醒的Cartier花豹帶領觀眾走上一場橫跨歐亞的旅程,一路電腦動畫不但把名勝古蹟處理得如童話般,甚至還製作出金片中國龍和水鑽眼鏡蛇,與Cartier花豹相見歡,最後更從骨董飛機上空降巴黎,全程如夢似幻。影片將於3月4日在英、美、法、俄、中國、香港及中東的電視與電影院同步上演。

無巧不巧,Giorgio Armani則請來操刀Cartier 2011廣告的義大利名導Luca Guadagnino,為2012年春夏系列拍攝以三角關係為主題的影片「One Plus One」。全片在Armani家鄉周邊的義大利古城Cremona和Mantua拍攝,在北義文藝復興風格的阡陌之間,身著多套Armani華服的男女主角交相追逐,但影片的氣氛卻是相當詭譎,在跌宕起伏的弦樂聲中,直到最後一刻才揭曉謎底。««

»»Celebrating its 165th anniversary, celebrated French jeweler Cartier found multimedia artist Bruno Aveillan to shoot its latest commercial “The Cartier Odyssey”. The 3 and a half minute mini epic featured landmarks all over the world including the pantheon, the Kremlin, the Great Wall and Taj Mahal along with three well trained Leopards and Canadian actress Shalom Harlow. The commercial is scheduled to air in the US, the UK, France, Russia, China, Hong Kong and the Middle East on March 4.

Giorgio Armani opted for Northern Italian towns Cremona and Mantua as the stage. For the film, made by Italian director Luca Guadagnino, took place within the renaissance lanes, where Armani’s spring/summer collection was displayed amid what seems to be a classic thriller.««

推到Facebook臉書!把這篇文章貼到twitter分享到微博!手機版網站