熱火男人味 誰是最佳代言人
The Most Attractive Faces for Male Fragrance


Bulgari新男香Man Extreme找來Eric Bana代言。(轉載自Bulgari官網)

»»近來,新男香上市的消息頻傳,品牌爭食男香市場這塊大餅同時,代言人的戰爭也就此展開。Bulgari找來澳洲性格男星Eric Bana,作為完美男人的代表;Givenchy同樣屬意澳洲男星,讓Simon Baker的紳士形象,為品牌新男香Gentlemen Only加分;Dior Homme Cologne的新版男香,則找來年屆40的Jude Law,再展英倫情人模樣。而美國男星Garrett Hedlund則換下習慣的T-shirt、牛仔褲,為Yves Saint Laurent La Nuit de L’Homme香水形象廣告換上筆挺西裝,展現別於大銀幕形象的穩重風範。

Bulgari新男香Man Extreme是以羅馬皇帝與「當代英雄」作為靈感,會選擇Eric Bana作為代言人, Bulgari香水全球管理總裁Valeria Manini表示,不啟用模特兒,是因為廣告需要能完整詮釋香水特性的演員。Eric Bana因電影「特洛伊:木馬屠城」(Troy)中,無畏、永不妥協,同時經歷強烈情感起伏的角色聞名,而他本身充滿自信、意志堅定的性格,讓他充滿了魅力,與「當代英雄」的形象不謀而合。系列形象廣告於羅馬取景,平面影像找來名攝影師Peter Lindbergh掌鏡,動態部分則找來Matteo Garrone執導。而這款由調香師Alberto Morillas打造的香水,計畫將在3月底上市,屆時便可親自體驗所謂的「英雄香調」。

Bulgari Man Extreme新男香廣告。

Bulgari Man Extreme新男香廣告。

Givenchy新男香Gentlemen Only,是品牌1975年堆出的Givenchy Gentleman男香的延伸。延續了紳士概念的同時,還企圖將魅力、幽默、崇尚經典等男性特質煉成香水基調。而著迷於經典男士形象、崇尚作工精美西裝;身處好萊塢這個花花世界卻仍保有好男人聲譽;眼神時不時流溢貴公子般的勾人魅力等等特質,都讓43歲的Simon Baker,成為Givenchy新男香Gentlemen Only的最佳代言人。在電視廣告中,導演Peter Lindbergh便巧妙透過在傾盆大雨中將傘讓給陌生女子,然後從容離去的畫面,具象化「紳士」這抽象概念,為這計畫今年4月在美國上市的男香,完成最契合主題的行銷廣告。

Givenchy Gentlemen Only新男香廣告找來Simon Baker入鏡。(轉載自Givenchy官網)

同是Peter Lindbergh掌鏡,Dior Homme Cologne的新版男香找來多次合作,在電影「安娜.卡列妮娜」(Anna Karenina)中扮醜的Jude Law,回歸瀟灑英倫情人原貌。平面廣告中,Jude Law以白T-shirt搭配西裝外套的雅痞造型,在海景的陪襯下,開著復古跑車,一副內斂且瀟灑的模樣,呼應Dior香水總監暨調香師François Demachy投注於新版Dior Homme Cologne,簡單、俐落以及絕對優雅的香氣特質。

Jude Law回歸瀟灑原貌,為Dior新版男香Homme Cologne平面廣告代言。

Jude Law回歸瀟灑原貌,為Dior新版男香Homme Cologne平面廣告代言。

而無論是電影「創:光速戰記」(Tron:Legacy)中,前進虛擬程式世界拯救父親的角色;或是「浪蕩世代」(On the Road)中所詮釋,二次世界大戰後尋求自由解放的美國年輕人,美國演員Garrett Hedlund總是給人叛逆不羈的銀幕形象。但這次為Yves Saint Laurent La Nuit de L’Homme男香代言,不僅讓Garrett Hedlund套上西裝,執導電視廣告的導演Paul Gore,還將他神祕、成熟的一面給提引出來。「他不只是個衣裝筆挺、佇立不動的花瓶角色。」29歲的Garrett Hedlund表示:「廣告想呈現的,是個憂鬱、神秘的男人,儘管處處與人曖昧,但你永遠不知他的意圖。」讓人迫不及待想洒上一抹La Nuit de L’Homme,展現廣告中那耐人尋味的男人形象。««

Garrett Hedlund為Yves Saint Laurent La Nuit de L’Homme男香廣告穿上筆挺西裝。(轉載自Yves Saint Laurent官網)

»»With the new male fragrance revelation this spring, the brands competed against each other from the scent, the appearance to the endorsers.

Both Bulgari and Givenchy loved Australian actors to represent their perfumes. Bulgari new perfume “Man Extreme” selected Troy’s Eric Bana to represent the best image of being a perfect gentleman. The campaign was shot in Rome, which matched Eric Bana’s image as a hero. In addition, Givenchy’s “Gentlemen Only,” reinterpreted the classic 1975 scent “Givenchy Gentleman,” invited Simon Baker to show his gentlemanlike character. Although the actor was in his mid-age, he still looked pretty handsome when he passed the umbrella to a lady in the campaign.

On the other hand, Dior Homme Cologne looked for someone with cool charm, like Jude Law. Dressed up with white T-shirt and bar jacket and driving a vintage car alone the coast in the campaign, he perfectly delivered the spirit of the new fragrance’s simplism and elegance. Another cool American actor Garrett Hedlund demonstrated his mature manhood instead of the uninhibited image in Yves Saint Laurent new scent “La Nuit de L’Homme”. The brave young man, who rescued his father from virtual world in Tron:Legacy, was transformed into a man with mystery stories in the campaign, which allured customers to explore the unknown smell and the stories behind it.««

 

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