網球好手Novak Djokovic 為Uniqlo打造機能衣
Uniqlo’s New Ambassador, Novak Djokovic


網球好手Novak Djokovic成了Uniqlo品牌大使。(由左至右:Novak Djokovic、Tadashi Yanai、Naoki Takizawa)

網球好手Novak Djokovic成了Uniqlo品牌大使。(由左至右:Novak Djokovic、Tadashi Yanai、Naoki Takizawa)

»»塞爾維亞網球選手Novak Djokovic在拿下澳網、溫網和美網冠軍後,也征服了日本國民品牌Uniqlo。Uniqlo日前宣布任命Novak Djokovic作為品牌大使,於巴黎Ritz酒店舉行的新聞發布會上,Novak Djokovic身著Uniqlo創意總監Naoki Takizawa量身打造的Polo衫、運動短褲與拉鍊夾克亮相,同時透露即將到來的法網公開賽,將身著與Uniqlo共同研發的服裝現身,為雙方合作揭開序幕。

為解答所有人對Uniqlo的服裝材質,是否能勝任激烈球賽蹂躪的疑慮,品牌執行長Tadashi Yanai信心喊話:「我們將會運用創新布料與科技,打造最適合Djokovic的穿著。」而最終研發設計出的機能性服裝也將量產,讓所有喜愛Uniqlo的人都能穿上它。雖然上市日期未定,但品牌透露首發商品將會是客製化的UT系列T-Shirt,而所得將會捐給Novak Djokovic基金會,為弱勢孩童盡心力。

Uniqlo品牌執行長Tadashi Yanai。

Uniqlo品牌執行長Tadashi Yanai。

雙方為期5年的合約關係,Novak Djokovic除多了大使頭銜,還將參與未來新產品線及機能服裝的開發,同時拍攝品牌新系列服裝的形象廣告。關於跨界服裝研發領域,Novak表示:「為了讓系列服裝趨於完美,運動員的參與以及意見提供是很重要的。」「我對於將與Uniqlo共同開發新產品,並有機會更深入了解Uniqlo這個全球品牌有著很深的期待。」滿溢的信心,讓人不禁對新系列產品充滿期待。««

Novak Djokovic身著創意總監Naoki Takizawa量身打造的服裝現身記者會。

Novak Djokovic身著創意總監Naoki Takizawa量身打造的服裝現身記者會。

»» Novak Djokovic conquered not only other players in contest but also Uniqlo’s consumers in the coming future. At the press event in Ritz, Paris, he wore the customized polo shirt and shorts designed by Naoki Takizawa, Uniqlo’s creative director to announce his future collaboration with this Japanese brand. Applying latest technique in materials and cutting, the high-tech collection will serve both Novak Djokovic and customers. Part of the revenue will also donate to Novak Djokovic’s foundation to do charity. In addition to brand ambassador, Novak Djokovic will participate in product developing and campaign shooting.««

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