茱兒芭莉摩自創美妝品 Givenchy新唇膏誘人
Drew Barrymore and Givenchy’s Cosmetics


「Flower」眼影宣傳廣告。

「Flower」眼影宣傳廣告。

»»美妝界最近蠢蠢欲動,剛為人母的Drew Barrymore,繼2009年創立個人製片公司「Flower Films」後,在去年年底也結束與Cover Girl的長久合作,開始自己的美妝品牌「Flower」,與大眾分享她闖蕩好萊塢30年卻依舊光鮮亮麗的秘密。除此,Givenchy也釋出為「香吻誘惑唇膏系列」(Le Rouge Givenchy)拍攝的時尚廣告,希望在美妝市場也能再拿下一城。

剛在去年9月成為新手媽媽的Drew Barrymore,除了忙著享受與女兒的快樂時光外,也計畫拓展事業版圖,攜手Wal-Mart打造全新美妝品牌「Flower」。曾是Lancôme與Cover Girl的代言人的她,笑稱自6歲在好萊塢闖蕩的經驗,讓她對美妝瞭若指掌。擁有「將每一位女人都打造成好萊塢女星」的自信,她為了美妝事業,產後一心一意將自己所有的美妝知識注入於新產線,打造包括70種臉部、44種眼部、51種唇膏與16種指甲油的美妝系列。

左:Drew Barrymore與女兒登上12月號<People>封面。右:Drew Barrymore與她的化妝產品。

左:Drew Barrymore與女兒登上12月號<People>封面。右:Drew Barrymore與她的化妝產品。

「當一個人真的想去努力做一件事情的時候,就該要拼進全力,那麼夢想一定會成真。」Drew Barrymore在受訪時感性地說:「我從去年開始就沒接過任何一部電影。創業過程雖然辛苦,但是成果是值得的。比如說BB霜,我一直不喜歡市面上那種明明是粉底液卻硬要說是BB霜的產品,所以我們研究很久,終於做出既有遮暇效果,又有幫助縮小毛孔的產品,這就是我的堅持。我們品牌主打使用高價(如Lancôme)材料,但是以親民價格售出。」而此系列平面廣告與商品都已上架,售價4.98至13.98美元。(約144至405元台幣)

「Flower」臉部化妝品宣傳廣告。

「Flower」臉部化妝品宣傳廣告。

除此,Givenchy也為即將在2月1日上架的「香吻誘惑唇膏系列」口紅作足宣傳。由品牌創意總監Nicolas Degennes與LVMH集團香氛大師Francois Demachy攜手合作,調配出強打「半透明、滋潤與持久」的口紅系列,不但有別以往的果香與花香感,使用極為女人化的香氛味道,配上主題為「鏡面」的宣傳廣告,簡單的背景搭上超模Mariacarla Boscono身穿品牌皮衣、抹上誘人紅色口紅,整體影片玩弄不同幾何鏡面的攝影、剪接手法,將商品打造成高價化妝品,彷彿擦上它才代表走在時尚尖端。««

「香吻誘惑唇膏系列」廣告。(轉載自:parfumsgivenchy·)

»»As a brand new mommy, Drew Barrymore has no time to practice her mommyhood, because she is launching a new cosmetic line for Wal-Mart. The 37-year old actress has been in Hollywood for more than 30 years. With her the makeup experiences with many famous makeup artists for acting career, she is now using her knowledge for “Flower Beauty by Drew Barrymore for Wal-Mart”. “I think, if you really care about things, then you just naturally get involved. I don’t want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out,” said Barrymore. “It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can’t sleep at night. I care.” The “Flower” will sell 181 stockkeeping units priced from $4.98 to $13.98, including 70 in the face category, 44 in eye, 51 in lip and 16 in nail.

In addition, Givenchy has just released their new commercial campaign for their new lipstick, Le Rouge Givenchy. While Givenchy focus all their skills and expertise in high quality leather goods on designing the luxurious lipstick like a couture accessory, the expression of “more than just lipstick” is expressed through Mariacarla Boscono and artistic mirror technique, making the lipstick very luxurious fashionable.««

 

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