<本週時尚快訊>香氛美妝市場大戰 超模積極發展第二專長
Weekly Wrap Up: Mar. 16- Mar. 22


法國演員兼名模Léa Seydoux擔綱Prada新女香「Candy L’eau」時尚短片女主角。

法國演員兼名模Léa Seydoux擔綱Prada新女香「Candy L’eau」時尚短片女主角。

»»春天來臨,百花盛開,清甜香氣也同樣瀰漫在時尚界香氛市場,除了Prada、Jo Malone新香水亮相,Net-A-Porter也搭載這股潮流推出美妝線上購物服務。第一夫人Michelle Obama二度登上<Vogue>封面,繼續累積超高人氣,超模Coco Rocha和Kate Moss則在履歷表中,分別加添歌手與壽司盒設計師的頭銜,看來要成為時尚界不敗紅星,必須積極多方發展才能永遠站在浪頭上。

♦Net-A-Porter又有大動作,近年來除了積極擴張男裝市場,加強品牌實體曝光度之外,這次將觸角大膽深到美妝市場,於3月20日起增設美妝頁面「The Quintessential Edit」,販售3Lab、Aesop、Beauty Works West、Chantecaille等品牌之產品。網站營運總監Alison Loehnis表示,此舉是因應顧客需求所提供的銷售服務,而且向美妝產品發展乃是時勢所趨,因為美妝在時尚界不可或缺的一塊重要市場。由美金35元的口紅到500元的保養產品皆可在Net-A-Porter上購得,此舉也為時尚網購迷們提供更時尚的購物新選擇。
Not only expending its territory in menswear, Net-A-Porter’s new move targeted the makeup market by launching The Quintessential Edit, which showed its great ambition. The website will include brands such as 3Lab, Aesop, Beauty Works West into their beauty list.

Net-A-Porter積極進攻美妝市場,引進多樣彩妝品牌供消費者採購。

Net-A-Porter積極進攻美妝市場,引進多樣彩妝品牌供消費者採購。

♦不讓親姊姊Sofia Coppola專美於前,Roman Coppola也繼承名導父親Francis Ford Coppola家族衣缽,與執導「天才一族」(The Royal Tenenbaums)的美國導演Wes Anderson合作,為品牌Prada新女香「Candy L’eau」拍攝時尚短片。曾於「不可能的任務4」(Mission Impossible 4)飾演女殺手Sabine Moreau的法國演員兼名模Léa Seydoux在短片中則擔綱女主角Candy角色。於電影「月昇冒險王國」(Moonrise Kingdom)就培養合作默契的兩位,以微燻色調呼應香水瓶身的復古優雅風格,並以慣有的黑色幽默和奇趣氛圍引誘Prada粉絲引頸期待正式短片出爐。
Sofia Coppola was not the only director in the second generation of Coppola family. In the short fashion film of Prada’s new fragrance “Candy L’eau,” her brother Roman Coppola worked with Wes Anderson, the director of The Royal Tenenbaums, to produce the fashion film with black humor and  nostalgic atmosphere. Featured the French actress and model Léa Seydoux, the film would be fashionable and unique.

Prada新女香「Candy L’eau」時尚短片以12秒的精彩片段呈現新香包裝。(擷取自A Future Archive)

♦除了Prada推出新香,倫敦香氛品牌Jo Malone的新任造型編輯Charlotte Stockdal也交出了第一張成績單:「Red Roses」。以母親喜愛的玫瑰花香為基調,加上螢光紅顏色如同油漆滴落的瓶身裝飾設計,呈現破格簡約又不失優雅的風格。Charlotte Stockdal這位人生勝利者,由模特兒出身,後轉從事造型設計,還為許多時尚雜誌撰稿,個人的時尚品味自成一格,算是隱藏版的時尚界It girl,老公就是澳洲設計天才Marc Newson,如今愛情、事業、家庭皆得意,著實令人羨慕。
London fragrance brand Jo Malone also launched its new perfume “Red Roses” the designed by its new fashion editor Charlotte Stockdal. She adopted the passion of roses from her mother to create the perfume with the rose scent. In addition, the neon-colored paint drop style for the bottle of the perfume showed the innovation and elegance of the brand.

Charlotte Stockdal為新玫瑰香水所設計的油漆滴滑造型設計。

Charlotte Stockdal為新玫瑰香水所設計的油漆滴滑造型設計。

♦外界猜測Robert Pattinson將成為Dior男香代言人的傳聞已確認並非屬實,因為他與Dior以800萬英鎊代價簽下3年合約,成為品牌男裝代言人。根據小道消息指出,帥氣的吸血鬼將會化身為陽光肌肉男孩,裸身秀出白晰健美的六塊肌,並且會和其中一個女模激情舌吻。粉絲們雖然要等到5月才會看得到廣告,但相信無論Robert Pattinson有穿或沒穿都會一樣養眼。
It is confirmed that Robert Pattinson will become the model for Dior’s menswear. According to sources, Pattinson will appear topless in the campaign and has tongue kiss with one of the models. We believe that whether Pattinson would wear Dior’s garment or not, fans would still enjoy the campaign.

Robert Pattinson成為Dior男裝代言人。

Robert Pattinson成為Dior男裝代言人。

♦ 以時尚衣著品味受到最多媒體讚美和批評的美國第一夫人Michelle Obama,頂著妹妹頭瀏海,二度登上美國版<Vogue>4月號封面,談論育兒、婚姻和身為第一夫人的身份,當然還有時尚。Michelle Obama說:「如果你的穿著讓自己感到舒服,會讓自己更容易與人親近,同樣地別人也會感到很舒服。」以白宮為背景或是環抱著丈夫Barack Obama的照片,果然都讓人感到第一夫人親和力十足。
The first lady of American once again became the cover girl for Vogue magazine. In the interview, she told the magazine, “If you’re comfortable in your clothes it’s easy to connect with people and make them feel comfortable as well.”  From the photos of her, we can definitely feel the comfort and warm from the first lady.

美國第一夫人Michelle Obama二度登上美國版<Vogue>4月號封面。

美國第一夫人Michelle Obama二度登上美國版<Vogue>4月號封面。

♦ Coco Rocha除了超級部落客、選秀節目評審和超模的身份之外,現在又多了「歌手」的稱號。Coco Rocha為雜誌<Hunger>拍攝短片「Coco + Cavalli」,於片中又唱又跳,高歌一曲專為該短片所寫的「I Wanna」。觀察片中Coco Rocha幾近神經質式瘋狂的表演,想必她的內心應該真的住了一位Rocker吧,至於名模歌聲到底有沒有像外表一樣出色,請讀者聽了就知道。
Coco Rocha was just multi-tasked as Karl Lagerfeld. Besides her role as a model, she was a blogger, judge and the new one, singer. In the latest issue of Hunger magazine, she sang and danced for the fashion shot and video. Although it was a short song, I Wanna, it is no doubt that she had the potential to be a real singer.

Coco Rocha於時尚短片「Coco + Cavalli」大展歌喉。(擷取自Hunger TV)

♦ 和無數品牌合作過服裝、香水、化妝品、包包等不計其數商品的超模Kate Moss,可能已經厭倦於一般的聯名設計,這次竟然對壽司盒產生興趣。法國連鎖壽司店Sushi Shop繼上次與美國創作歌手Lenny Kravitz合作設計充滿塗鴉趣味的壽司盒後,這次慶祝在倫敦展店,也是商家第100家連鎖店開幕,邀請很愛吃壽司的Kate Moss,設計出以亮面印花為背景底圖,加印名模簽名圖樣的壽司盒,將於5月進駐店家,原來壽司也可以吃得很時尚。
Kate Moss, who has countless experience with a lot of brands on various products, now collaborated with French based chain restaurant Sushi Shop for creative sushi box. The restaurant opened its 100 restaurants globally and it was also the first one in London. Therefore they thought it would be a good idea to team up with supermodel Kate Moss who also loved sushi.

Sushi Shop邀請Kate Moss 設計壽司盒新裝(右),前次合作對象為Lenny Kravitz(左為壽司盒設計)。

Sushi Shop邀請Kate Moss 設計壽司盒新裝(右),前次合作對象為Lenny Kravitz(左為壽司盒設計)。

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