<本週時尚快訊>DVF創意總監 閃電離職
Weekly Wrap Up: Sept. 8 – Sept. 14


草間彌生與Louis Vuitton聯名,已在倫敦Selfridges設立快閃店。

草間彌生與Louis Vuitton聯名,已在倫敦Selfridges設立快閃店。

»»紐約時裝週順利展開,Diane von Furstenberg創意總監Yvan Misplaere卻在紐約時裝週發表後48小時宣布離職;Selfridges大規模展示草間彌生與LV合作系列商品;Gucci與Florence Welch再次合作,為即將開跑的演唱會設計舞台服;Esteé Lauder創立副牌,搶攻亞洲市場;換血潮流持續,高層大風吹吹不完。

♦草間彌生與LV合作的系列商品,日前被大規模展示在倫敦Oxford Street的Selfridges百貨櫥窗中,並在百貨公司以及入口處放置草間彌生的巨型雕像,推出系列快閃商店,宣傳「愛到永遠的」的信念,盛大慶祝聯名。此項活動會延續到10月19日。
Yayoi Kasuma and LV’s collaboration has landed Selfridges located on Oxford Street, London. To promote and celebrate the series, Selfridges set up 24 windows only displaying their new works and a pop-up store with a statue of Kasuma at the gate. This celebration will last till October 19th

♦皮件品牌Lancel宣布新任執行長將由前Dolce & Gabbana行銷總監Fabrizio Cardinali擔任。「Cardinali會讓Lancel走向更國際化的行銷路線。」Lancel擁有者,即Richemont集團執行長Marty Wikstrom歡迎Fabrizio Cardinali的加入。而Fabrizio Cardinali將於10月1日正式任職。
Lancel has announced their new CEO will be Fabrizio Cardinali, who worked in Dolce & Gabbana as marketing director previously. “Cardinali will lead Lancel to be international. ” Richemont, Lancel’s owner, welcomes Cardinali. Cardinali’s position will be effective on October 1st

Fabrizio Cardinali(左)將擔任Lancel執行長。右圖為Lancel 2012秋季宣傳形象廣告。

Fabrizio Cardinali(左)將擔任Lancel執行長。右圖為Lancel 2012秋季宣傳形象廣告。

♦Esteé Launder攻佔亞洲市場,將推出亞洲副牌保養品「Osiao」,以中國保養品市場為目標,好為長期進駐亞洲發展做準備。目前中國市場前三大保養品牌分別為L’Oréal、P & G以及Shiseido,Esteé Launder執行長Fabrizio Freda表示「Osiao」將會在香港Lane Crawford首先亮相,並希望未來5年能遍布亞洲,擠進中國保養品龍頭地位。
Esteé Launder is developing a brand for Asia, “Osiao”, which will be launching in Hong Kong’s Lane Crawford for testing the water. Targeting China as their main marketing location, Osiao is planning to open chain stores around Asia within next five years. 

Esteé Lauder將推出新副牌「Osiao」並在香港試水溫。

Esteé Lauder將推出新副牌「Osiao」並在香港試水溫。

♦Theory展店計劃頻傳,除了9月25日在巴黎時尚街Saint Honoré開設銷售點,並計畫在左岸推出法國首家男裝專賣店。Theory近期還整修了倫敦Marylebone High Street的店面,希望能以新裝潢測試人氣,為接下來倫敦旗艦店做準備。
Theory is stretching their stores to Paris’ Rue Saint Honoré, which will be an 84 meters square store that leads to their next project on the Left Bank of Paris. The Left Bank’s store will be 233 meters square and will be debuting Theory’s men collection. In addition, Theory revamped their Marylebone High Street’s store to get ready for their international move.

Theory近期整修了位於倫敦Marylebone High Street的店面。

Theory近期整修了位於倫敦Marylebone High Street的店面。

♦Frederick’s of Hollywood,成立新副牌「Harriet」,為紀念Frederick’s of Hollywood創辦人的妻子Harriet,特以此為名。Harriet主打高級內衣及睡衣設計,運用蠶絲和綢緞為主要材質,並大量注入蕾絲元素,呈現性感風情,目前獨家於harriett.com與Frederick’s of Hollywood旗艦店販售。
Lingerie brand Frederick’s of Hollywood is revamping their image, setting a new brand, “Harriet”, to commemorate the brand founder’s wife, Harriet. By using laces, silk, and satin as the main materials, the price, the new lingerie line targets high-priced lingerie and sleep wear market. The brand will be on harriett.com and in Frederick’s of Hollywood’s flagship store only.

Diana Morales 2011年為 Frederick’s of Hollywood拍攝形象廣告。

Diana Morales 2011年為 Frederick’s of Hollywood拍攝形象廣告。

♦時尚拍賣網站Net-A-Porter於9月10日任命前Ralph Lauren 數位行銷總監Lisa Bridgett,取代去年升職的經營總監Alison Loehnis,擔任市場與行銷總監。「Lisa有過網路平台行銷、高價品行銷和音樂及媒體行銷等工作經驗,她完全能勝任我們給予她的職務。」Net-A-Porter發言人表示,高層給予了Lisa Bridgett絕對的肯定。
Net-A-Porter recently announced Lisa Bridgett as their new marketing director. Bridgett has previously worked in Ralph Lauren as media marketing director, Net-A-Porter’s announcer told the press that they have full confidence in Bridgett and hope she will bring Net-A-Porter’s finance report to a next level.

Lisa Bridgett 接任Net-A-Porter市場與行銷總監。

Lisa Bridgett 接任Net-A-Porter市場與行銷總監。

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