12位設計大師 幫Selfridges微整形
Let The Masters Into Selfridges


Selfridges的櫥窗設計一直以來赫赫有名,圖為Sounds of the Mind系列的櫥窗設計。

Selfridges的櫥窗設計一直以來赫赫有名,圖為Sounds of the Mind系列的櫥窗設計。

»»倫敦百年百貨Selfridges,以匯聚眾多流行品牌與創意的櫥窗設計而聞名,今年秋季大節慶很不同凡響,大手筆找來12位時尚界各據一方的設計師,如Azzedine Alaia 、Jean Paul Gaultier與 Marc Jacobs等以「The Masters」大師為名,將各自設計特色,為Selfridges設計迷你聯名系列,除此之外,還要為Selfridges在倫敦的旗艦店設計櫥窗。

Selfridges為倫敦著名百貨公司,以匯聚眾多流行品牌與創意的櫥窗設計而聞名。

Selfridges為倫敦著名百貨公司,以匯聚眾多流行品牌與創意的櫥窗設計而聞名。

參與「The Masters」聯名活動的設計師有,Azzedine Alaia、Dries van Noten、Jean Paul Gaultier 、Jun Takahashi、Marc Jacobs、Oscar de la Renta、Paul Smith、Rick Owens、 Roberto Cavalli、Thom Browne、 Stella McCartney與 Yohji Yamamoto。這些大咖設計師們各有一個大師封號,像是Roberto Cavalli是華麗的代表,Jean Paul Gaultier是情慾表率,還有Thom Browne是戲劇亮點翹楚,每個人要負責為Selfridges倫敦牛津街的旗艦店櫥窗佈置,同時要創作以自己個人特色為出發點的限量聯名系列單品。除此之外SHOWstudio與Vertu合作,將在Selfridges裡的The Everyman電影院,播放激發這幾位大師靈感的時尚影片,帶領大眾一窺大師們的內心世界。

Jun Takahashi的Undercover品牌,也將參與Selfridges盛大聯名系列。

Jun Takahashi的Undercover品牌,也將參與Selfridges盛大聯名系列。

另外, Rick Owens,將與Selfridges合作大推The World of Rick 活動,因今年正好是Rick Ownes創牌20週年,為此,特別幫Selfridges設計推出20件獨家單品,以及規劃四扇櫥窗設計,最後壓軸好戲,將會有尊高達7.62公尺的Rick Owens雕塑裝置藝術擺在Selfridges門口旁。8月底開跑的年度慶,必為9月倫敦時裝周帶來新的朝聖景點。««

Rick Owens是這場聯名活動的壓軸大戲。

Rick Owens是這場聯名活動的壓軸大戲。

»»Selfridges one of the hottest department store in UK, which is famous for its window display. It is now going to launch a fashion project called The Masters. In this project, there are 12 master level designers involved, including Azzedine Alaia, Dries Van Noten, Jean Paul Gaultier, Jun Takahashi, Marc Jacobs, Oscar de la Renta, Paul Smith, Rick Owens, Roberto Cavalli, Thom Browne, Stella McCartney and Yohji Yamamoto. Each of them will design an exclusive piece or capsule collection for the department store, in addition each of them will be responsible to design a window display.

SHOWstudio and Vertu also teamed up to work with Selfridges’ The Everyman cinema to play the films that inspired these designers. Moreover Rick Owens is also celebrating 20 years in the business by creating a special 20-pieces capsule collection entitled The World of Rick Owens, and he will take over four Selfridge’s windows and you will even see a 25ft statue of him standing beside Selfridges on Oxford Street.««

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