2014春夏廣告打名人牌 取鏡極簡聚焦明星臉
Celebs Stand Out In 2014 SS Campaign


Bottega Veneta(右)與 Hermès(左)廣告,都以自然樹木為背景。

Bottega Veneta(右)與 Hermès(左)廣告,都以自然樹木為背景。

Tom Ford則為自己的同名品牌掌鏡,具象化眾星拱月的情境,讓模特兒被一群裸男捧在頭頂,呈現女王降臨風範。同樣由品牌設計師主導春夏廣告拍攝的,還有Chanel與Saint Laurent。前者在Karl Lagerfeld的規劃下,在一處充滿鏡子的明亮空間取景,凸顯Chanel本季女裝的年輕活力。後著則依循Hedi Slimane的堅持,讓系列廣告呈現出對比強烈的黑白色調,以點出服裝中的叛逆與搖滾成分。

Chanel(左)、Tom Ford(中)與Saint Laurent(右)2014春夏廣告,都是由品牌創意總監掌鏡。

Chanel(左)、Tom Ford(中)與Saint Laurent(右)2014春夏廣告,都是由品牌創意總監掌鏡。

Dolce & Gabbana 2014春夏廣告同樣不改慣性模式,呈現出西西里島上明媚的風光,以及島上人民的生活熱情。Jason Wu則是換湯不換藥,同樣在滿桌食物的餐桌取景,同樣有設計師入鏡,只是這次的代言人,換成了紅髮超模Karen Elson,再度加深了編輯對整體2014春夏形象廣告,那種食之無味棄之可惜的感觸。««

Jason Wu(左)與Dolce & Gabbana(右)2014春夏形象廣告,皆延續一貫的廣告主題。

Jason Wu(左)與Dolce & Gabbana(右)2014春夏形象廣告,皆延續一貫的廣告主題。

»»Finally all the luxury brands released their spring/summer campaigns as the new season has already started. Gucci, Fendi and Celine use a plain background to make audience focus on models and products. Louis Vuitton depends on Catherine Deneuve, Sofia Coppola, Gisele Bundchen and Bin Bin Fan to bring out Louis Vuitton’s spirit. Miu Miu invited Elle Fanning, Elizabeth Olsen, and Bella Heathcote and Lupita Nyong’o to present the youth power.

Burberry put Jamie Cambell Bower among a group of models; Loewe once again works with Penelope Cruz for the new ad; Donatella Versace shows her friendship with Lady Gaga by putting her in the ad and dress almost like the designer. Rihanna becomes the new muse for Olivier Rousteing of Balmain.

Prada choose a different method to make all models look like dolls in their new ad; Dior adopts a surreal style to show their creation, and Kenzo is always innovative by arranging the campaign in a pose-modern colorful style.

Cara Delevingne shows up in the pictures with animals for an afternoon tea, which is just like Hermes and Bottega Veneta that use the natural scenes to be their theme. Tom Ford shot his ad with a model lying upon male models’ arms and Hedi Slimane has his own insistence. We can’t be sure Jason Wu is out of ideas or else, he just changed the model and other things are all the same while Dolce and Gabbana never hides their passion with Sicily Island.««

 

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