2014精品業績回春 LVMH集團獲利創新高
2014 Luxury Numbers LVMH Tops the Charts


Salvatore Ferragamo 2014全年銷售業績突破分析師預期。(圖為Salvatore Ferragamo 2015春夏廣告)

Salvatore Ferragamo 2014全年銷售業績突破分析師預期。(圖為Salvatore Ferragamo 2015春夏廣告)

同樣的,因亞太區與歐洲區市場表現良好,加上新任女裝創意總監Jason Wu作品廣受消費者好評,而在2014全年銷售成長6%,達25.7億歐元的德國集團Hugo Boss,也計畫了一連串整併動作。包含今年年底以前,收回中國、韓國與中東地區的特許經營權,加強對新興市場的掌握。並期望2015年,中韓市場能為Hugo Boss集團貢獻1%的年度銷售成長。可以看出時尚精品集團在拓展全球市場之後,下一步將是確實掌握全球經營權,以密集的銷售網路,降低區域動盪對集團營收的影響。«« 

Hugo Boss 2015秋冬女裝。

Hugo Boss 2015秋冬女裝。

 »»The LVMH Group certainly had a stellar fourth quarter growth, up 10% compared to last year, and total revenues were up to 30 billion Euros. Profits were at a growth of 64%, up to 5 billion euros, and the star of the group was the revamped Louis Vuitton, under the lead of the newly minted Nicholas Ghesquière. With the inaugural of the new Louis Vuitton Foundation, and the addition of Italian wool brand Loro Piana, and the fuss over the Hermes stakes has come to an end, giving way to a bright future for this luxury supergroup.  

Kering also had some pretty good numbers, with a last quarter growth of 4.9%,and with the strong sales of Saint Laurent, growing at a 27% rate, and brands such as Bottega Veneta, Balenciaga, and Alexander McQueen all report double digit growth. Though Gucci still needs some boosting, the flurry of exits and hires last year has put the brand under the spotlight, and the new collections have boosted the confidence of investors worldwide. Valentino under the direction of duo Maria Grazia Chiuri and Pierpaolo Piccioli have pulled new customers in with their brand of romance and youthful exuberance. Middle East Private Equity Funds, Mayhoola has also become their largest shareholder, and has been pushing for a worldwide expansion. French down coat brand Moncler has also been doing well globally, with a 20% growth in revenue, and a 71% growth in net profits. They also have plans to expand in Asia this year, with new stores opening in Tokyo, Macau, Singapore among the others.

Salvatore Ferragamo has also been enjoying a revitalized growth, apart from their Japan market, and the China market is certainly booming with a 18% growth rate. Longchamp has seen that they achieve their forecasts, and their global revenue has grown by 8 %, and they have also plans to go into the Canada, Singapore and Austrian market. Young contemporary brand Jason Wu has had a nice report card, with a yearly growth rate of 6% in the year 2014, and Hugo Boss had announced plans to implement a series of integrations globally, and hope to further cement their brand presence in Asian markets such as Korea.«« 

推到Facebook臉書!把這篇文章貼到twitter分享到微博!手機版網站