Apple Watch廣告短打出擊 沾邊時尚Chloë Sevigny
Apple Watch Featured Chloë Sevigny


RZA也被邀請拍攝Apple Watch系列短片。

RZA也被邀請拍攝Apple Watch系列短片。

»»Apple Watch究竟會雷聲大雨點小,還是賣出好成績,股民和果粉都衷心期盼開紅盤,而為助長勢力,可見品牌積極沾邊時尚,在近期釋出的短片廣告視頻中,要來告訴果粉Apple Watch帶給你生活何種驚喜。更為加強說服力,找名人站台是一定要的,好比女星兼It Girl的Chloë Sevigny、R&B歌手Leon Bridges與音樂製作人RZA,全被cue來說Apple Watch有多好。

以Dance舞蹈為題材,展現Apple Watch在音樂串流上的便利機能。(轉載自Apple)

Apple Watch系列廣告採短打政策,每支影像平均只有15秒,分別從Style、Kiss、Travel、Dance和Move等多樣主題描述配戴科技帶來的生活便利性。而由Chloë Sevigny詮釋的「Style」,如其名談的跟時尚有關,只見Chloë不停試衣換衣,最終手腕上的配件依然是Apple Watch,間接點出蘋果手錶怎樣都超百搭,絕對潮。另外,RZA則是邊彈鋼琴,邊彰顯手錶機能,透過各領域專業人士推舉,在在都想把蘋果這金字招牌擦得更亮。««

Chloë Sevigny在15秒視頻內不停換裝。(轉載自Apple)

»»Apple Watch has unveiled its a series of commercial which take only 15 second and focus on life convenience from angle of style, travel and dance,etc. As for part of Style, it has featured Chloë Sevigny who has non-stop changed her clothes with Apple Watch on hand to present product’s chic attitude. On the other side, RZA has played piano to show the function of watch.««

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