Jimmy Choo 16早春廣告 部落客詮釋雪地時尚
Jimmy Choo Unveils 2016 Cruise Campaign


巴西時尚部落客Camila Coutinho換上Jimmy Choo 2016早春雪靴設計。

巴西時尚部落客Camila Coutinho換上Jimmy Choo 2016早春雪靴設計。

»»英國鞋履品牌Jimmy Choo,為宣傳2016早春鞋履系列,捨棄了擁有高曝光、高知名度的藝人與模特兒,轉而找來源自世界各地的時尚部落客,包含來自荷蘭時尚部落客 Charlotte Groeneveld、LA華裔部落客Aimee Song、巴西時尚部落客Camila Coutinho,以及丹麥時尚部落客 Pernille Teisbaek等8位,看重的是她們與各自讀者之間的高度影響力。

本次,Jimmy Choo聚焦2016早春系列的各式雪靴作品,因此帶著一眾時尚部落客們,登上瑞士知名滑雪勝地策馬特(Zermatt),真實體驗換上Jimmy Choo雪靴,在雪中行走的經驗。同時,在攝影師 Candice Lake的鏡頭下,每位部落客都換上體現各自時尚品味的裝扮亮相,不僅提供各種風格的雪地時尚穿搭指南,最重要的,是體現出Jimmy Choo早春雪靴的時尚樣貌。««

荷蘭時尚部落客 Charlotte Groeneveld演繹獨到的雪地時尚。

荷蘭時尚部落客 Charlotte Groeneveld演繹獨到的雪地時尚。

»»Jimmy Choo recently unveiled 2016 cruise campaign. Instead of star and model under highlight, label has invited fashion bloggers around the world to be the latest face. Including Charlotte Groeneveld from Holland, Aimee Song from LA and Camila Coutinho from Brazil, there are altogether 8 bloggers who have well influenced their followers. This season, Jimmy Choo has focus on a series of snow boots and took shoot in Zermatt, the skit tourist in Swiss. Every blogger has personally matched their outfit to present the way they use snow boots. ««

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