Kanye West攜手Ruth Hobgen推出時尚MV
Kanye West Teams Up with Ruth Hobgen

»»在兩個不甚受好評的系列之後,嘻哈巨星Kanye West在時尚路上另闢蹊徑,以自己在音樂界的本錢,請來時尚導演Ruth Hobgen合作音樂電影。在為2010年專輯「My Beautiful Dark Twisted Fantasy」歌曲「Lost in the World」拍攝的新版MV中,Ruth Hobgen延續了他賴以成名的鏡像拼貼手法,以銳利黑白影像刻畫冰冷城市叢林,搭配Kanye West與客座主唱Justin Vernon(Bon Iver成員)的合音,與原版中的蓊鬱杉林大異其趣。

影片已於5月4日在時尚電影平台SHOWstudio上推出,據平台創始人及知名時尚攝影師Nick Knight表示,影片「突破了主流嘻哈的審美觀」。Ruth Hobgen此前也曾為Gareth Pugh、Rick Owens等設計師,及Louis Vuitton和MAC等品牌推出影片,以犀利明快的暗黑美學風靡時尚界。««

»»After two not so well received collections, Kenye West turned to his musical roots for his latest effort to crack the fashion circle. Collaborating with fashion film director Ruth Hobgen, Kanye West remade a Music Video for his single “Lost in the World”, in which Ruth Hobgen continued to employ his dark yet sharp montage techniques. The film was released on SHOWstudio on May. 4 and was dubbed by the platform as “breaking the mould of popular rap aesthetics”.««