Kate Spade搶年輕客 新生活品牌明春上架
Kate Spade Saturday Debut in 2013 Spring


Kate Spade Saturday的設計齊全,從飾品配件到女裝,甚至居家用品,應有盡有。

Kate Spade Saturday的設計齊全,從飾品配件到女裝,甚至居家用品,應有盡有。

»»為滿足年輕族群喜好,與顧及荷包,Kate Spade確定將在明年春天另闢全新品牌Kate Spade Saturday,標榜著平價與青春設計感,從時裝、包款配件,以致餐瓷等居家用品,要全方位攻佔年輕女孩市場。

以配件起家的Kate Spade品項設計頗豐,逐步擴展至女裝市場,甚至家飾用品也納入系列,不過2年前,高層深思全球布局策略,開始有了成立新品牌的意念。同時為了褪去副牌的刻板印象,以及廣納多元族群,避免瓜分既有消費者,因而決議創立新全方位的生活品牌Kate Spade Saturday,明年春將問世的Kate Spade Saturday,以25到35歲的少女與輕熟女為主,和既有Kate Spade的30歲以上女性族群明顯區隔,在設計部分,女裝與配件則透過明亮鮮豔色彩與充滿活力的印花為主打,至於家飾餐瓷用品,就目前釋出的消息看來,品項多為基本茶杯几組,有待觀察。而Kate Spade Saturday全系列目前計畫以亞洲為生產線,率先於美國上市,隨後布局日本,明年年底擴展至巴西市場,蓄勢待發搶熱錢。««

Kate Spade Saturday包款設計以實用性為主,至於家飾系列多為茶具杯組。

Kate Spade Saturday包款設計以實用性為主,至於家飾系列多為茶具杯組。

»»To answer the needs of younger generations, Kate Spade is launching another brand, Kate Spade Saturday, to design from ready to wear, bags, accessories, to furniture and daily expense.

While starting with accessories, Kate Spade does not want a sub brand that have a mass productions lied under it, therefore Kate Spade Saturday came up. As the brand will debut in 2013 spring, the focus range of customers is younger generation females from 25 to 35 years old .As for designs; they will lean towards to colorful palettes. The line will be launched in U.S.A, Japan and Brazil.««

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