Lev Tanju熱愛滑板 帶領Palace一路竄紅
Designer of the week:Lev Tanju


Palace以色塊及條紋,打造濃濃復古風。

Palace以色塊及條紋,打造濃濃復古風。

回顧2015年初次和Adidas Originals合作的成果,以迷幻的色彩及波浪線條,為運動品牌注入屬於自己的90年代老靈魂元素,而銷售成果亮眼,更引來今年持續合作,推出聯名春夏系列商品,並於發行日當天銷售一空。與英國迷彩軍服品牌ARKAIR的合作, 則是以ARKAIR經典的迷彩色系,融入滑板元素,引來潮流人士搶購。談到未來,Lev堅信會有更好的成績,不只是因為相信自己的團隊,更相信他們並非因為有錢賺,而是出自內心的喜歡滑板文化,才創作出最好的產品。««

Palace X Adidas Originals 2015系列,以迷幻的色彩,為運動服裝注入滑板精神。

Palace X Adidas Originals 2015系列,以迷幻的色彩,為運動服裝注入滑板精神。

»»Among the influencers of BoF 500 and Hypebeast 100, Lev Tanju now leads the British skateboard culture to the world and breaks the tradition of led by American skateboard culture. Born in England, Tanju cultivated his passion and love toward skateboard culture and created Palace Skateboards in 2009, he found himself using American skateboard items and realized he needed to create one from England. So Palace is born. 

At first, Palace was not famous until the collaboration with Reebok for Workout Low shoes which was particularly made for skate lovers. Without any business concern and earning money, this collection was ironically sold in Supreme stores. Besides the collaboration, the social platforms helped as well as all Millennium labels do. Instagram affected the most. Celebrities also did effect on spreading the fame including Jay Z, A$AP Rocky, Rita Ora, Kanye West and North West. But the true reason Palace became famous should thank to the reinterpretation of skateboard by erotic video made by the Palace team. JENKEN once post an article before the brand was famous, saying the videos conveyed the true street lives and culture. 

Vivid characteristics of Palace made it notable among the skate labels. Inspired by Less Is More philosophy, Palace use exaggerated logos on the back while keep it simple in the front of T Shirts. The 2016SS collection used color patches and stripes to create a retro style of 90s. The collaboration between Palace and Adidas Originals in 2015 made a huge success as well as collaboration continued this year. When it comes to the future plan, Tanju said they will keep producing high quality good not for business but for the love towards skates culture. ««

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