Saint Laurent高唱搖滾 時尚圈齊聲附和
Saint Laurent Rocks for Fashion


品牌培育音樂人才 營造雙贏局面
此外,為了鼓勵英國音樂人才培育,Burberry自2010年6月,開始了名為Burberry Acoustic的長期計劃,找來許多英國音樂人才合作,邀他們身穿Burberry提供的服裝,在自在的環境中,錄製一段不插電(Acoustic)版本的歌曲。參與計畫的音樂人全由品牌創意總監Christopher Bailey親自挑選,其中不乏知名度相當高的基音樂團(Keane),或是剛冒出頭的Misty Miller、Mallie等人,在Burberry 2013秋冬女裝秀上獻唱的Tom Odell,也是計畫的其中一員。

參與Burberry Acoustic計畫的基音樂團,在長城上演唱歌曲「Disconnected」。(轉載自Burberry官網)

而繼今年稍早,Burberry邀請歌手Jake Bugg,首度於品牌倫敦攝政街(Regent Street)旗艦店舉辦音樂會後,又宣布將在同一個場地,舉辦「Live at 121 Regent Street」系列售票音樂會,由英國樂團Kaiser Chiefs於4月23日打頭陣,接續演出名單也將於之後陸續公布,讓這去年9月才開幕的攝政街旗艦店,成為英國音樂人的集散重心。

英國樂團Kaiser Chiefs將為「Live at 121 Regent Street」系列售票音樂會打頭陣的宣傳影片。(轉載自Burberry官網)

不讓Burberry專美於前,Gucci自2012年成立了Gucci腕錶和珠寶音樂基金會(Gucci Timepieces & Jewellery Music Fund),目的在發掘及培養世界各地的年輕音樂人才,並與地方性音樂組織進行合作,同時促進音樂系學生的交流,並提供部分傑出學生參加於洛杉磯舉辦,啟發學生音樂才華的葛萊美夏令營(Grammy Camp)活動。而此音樂基金會繼去年1月首先於中國成立,今年更進一步落腳英國,同時,在4月10日的英國音樂基金會成立記者會上,更宣布知名DJ Jo Whiley與歌手Emeli Sandé將幫助基金會的推廣工作,讓人期待時尚圈散播出的音樂種子,能在未來收穫甜美的果實。««

知名DJ Jo Whiley(右)與歌手Emeli Sandé(左)將幫助Gucci英國音樂基金會的推廣工作。

知名DJ Jo Whiley(右)與歌手Emeli Sandé(左)將幫助Gucci英國音樂基金會的推廣工作。

»»Saint Laurent’s “A Music Project” was just one of the sounds phenomenons in fashion industry. In 2013, many fashion brands invited musicians and singers to become the faces for new campaigns. Band of Outsiders looked for Frank Ocean’s help; Eleven Paris had American rocker Lenny Kravitz; Varvatos called for great master Jimmy Page; and the list could go on and on.

In addition, the music and fashion interaction on runway were also appealing. As the Cardigans’ Nina Persson sang for Rodebjer, Grace Jones was invited to show her unique voice in Philippe Plein’s fashion show. English singer Antony Hegarty, Tom Odell, pianist Marielle and Open Reel Ensemble were all on the list of performers on fashion shows.

Nevertheless, fashion industry also paid effort on supporting young musicians around the world and help them to make their way into the music industry. While Burberry Acoustic encouraged Keane, Misty Miller and Mallie to develop their careers, Gucci’s Gucci Timepieces & Jewellery Music Fund helped new musicians by holding Grammy Camp to promote the communication between the young generations.««

 

推到Facebook臉書!把這篇文章貼到twitter分享到微博!手機版網站