Wildfang男孩風 壞壞惹人愛
Designer of the Week: Wildfang


Wildfang就字面解釋是男人婆或女漢子,就是我們俗稱的Tomboy。

Wildfang就字面解釋是男人婆或女漢子,就是我們俗稱的Tomboy。

»»厭棄過多女人味的花裙,洋裝,蕾絲上衣嗎?個性率性的你老是無法在女裝部門找到合適自己的衣物嗎?現在妳再也不用到男裝部門找尋適合自己size的男裝了!想要穿出帥氣瀟灑中性裝,Wildfang可以滿足你的需要!Wildfang在德文意思是男人婆或女漢子,就是我們熟悉的Tomboy,類男孩風,要讓喜歡男裝輪廓的你,穿出屬於自己的生活美學態度!而Wildfang能引起鄉民高度論,背後功臣Julia Parsley、Emma Mcllroy與Taralyn Thuot三位女人,她們灑脫個性是關鍵。

Julia Parsley(左)與Emma Mcllroy(右)之前是Nike員工,為找尋合適自己的衣服,乾脆合創服裝品牌Wildfang。

Julia Parsley(左)與Emma Mcllroy(右)之前是Nike員工,為找尋合適自己的衣服,乾脆合創服裝品牌Wildfang。

WIldfang的創辦人為前Nike員工Julia Parsley與Emma Mcllroy,這兩位「假」小子,行為舉止和男生沒兩樣,堆砌小堡壘、時常弄傷膝蓋和小男生們追逐嬉鬧。當她們長大成人時,命運讓她們在Nike相遇,她們頓時擦出火花,一拍即合,這段真摯堅毅的友情,讓她們在Nike裡無往不利。有一天,她們在Urban Outfitters購物時,Emma手上拿了件她夢想中的西裝外套;手肘處有補釘的處理,那是她生平見過最美麗的西裝外套,可惜過於寬鬆,一點也不合身,Emma感覺就像是被潑了盆冷水。這件事啟發了Emma與Julia創立Wildfang的決心,她們要打造一個讓這種憾事不會再發生的品牌,但她們擔心較男孩子氣的Tomboy風格服裝沒有市場,有女生願意買嗎?就連Julia Parsley的父母也不看好她們,得知消息後,當場說教Julia兩小時,希望她們打消念頭。

演員Riley Keough(左)與暮光女Kristen Stewart(右)都是Wildfang的愛用者。

演員Riley Keough(左)與暮光女Kristen Stewart(右)都是Wildfang的愛用者。

在重重質疑與阻礙下,她們仍然堅持圓夢,先經過幾年市場調查,在去年毅然決然地離開Nike,正式投入市場。剛開始她們從網路崛起,擅用社群資源,就這樣一傳十,十傳百,Wildfang廣受女性朋友們的喜愛,擁有近2萬多名粉絲,就連著名主持人Ellen DeGeneres 和暮光女 Kristen Stewart也是她們的愛好者,成功站穩第一步。Wildfang能那麼快有人氣,在於她們不刻意製造品牌符號,而是塑造女權象徵,是個大家庭,每個女生都是好姊妹朋友;就像綠林大盜羅賓漢和他的兄弟一樣,她們在女生世界裡是大盜、惡徒、女英雄和搖滾樂手,喜歡穿Wildfang,這些女生可不是等待救援的公主,她們可是黑夜的騎士。

<Leader of The Pack>系列,專為街頭女孩們設計。

<Leader of The Pack>系列,專為街頭女孩們設計。

類男孩風的Wildfang能迅速引人注意,還有個特別的原因,那就是針對不同style女孩設計中性裝,像是The Rascals,就特別為滑板族女生設計,寬鬆的短褲,方便於進行滑板運動,鮮豔圖騰的T-Shirt,確保車子在道路上能夠注意到她們而避開行駛。我個人最喜歡的是Leader of The Pack系列,給街頭女孩們的服裝注入新元素,迷彩夾克、丹寧吊帶褲與印有狼圖騰的潮T個性十足,Julia還提到狼是Wildfang的代表icon,表示在Wildfang大家就像是狼群,彼此之間緊密聯結,像這些街頭女孩,永遠一起行動,永遠力挺對方。如果妳不屬於任何族群,不用擔心!你可以選擇她們的入門款,叫做Tomboy,不管是上衣、背心或是配件都印上Tomboy字樣來宣揚她們的理念。

Wildfang讓女性釋放自我,影片裡特邀Kate Moening、Hannah Blilie與Megan Rapinoe擔任品牌大使。(轉載自wearewildfang)

Wildfang能有現在的氣勢,創意總監 Taralyn Thuot的加入功不可沒,她與Julia等都是Nike老同事,工作起來自然有默契,這下黃金三角全員到齊,為Wildfang拓展新方向。Taralyn說Wildfang剛開始潮T居多,較缺乏多樣style與款式,所以她加入後,結構稍作調整改良。好比今年春夏We Are Heroines系列,即以1940年代飛行員夾克為靈感,幫新一季的Wildfang摻入軍裝元素。為了能夠更加提升品牌意識,Wildfang請來了像是演員Kate Moening、樂手Hannah Blilie與專業足球員Megan Rapinoe拍攝Wildfang宣傳影片。有趣的是,影片的旁白是請Julia Parsley 86歲的奶奶來配音,這位老奶奶可是早期的Tomboy呢!搭配老奶奶獨特的嗓音,影片裡主角們,相見後彼此擁抱、大笑、一起搭肩前去參加Wildfang的派對,深刻的友情在她們身上展現無遺,這也是Wildfang想帶給大家的感動。

宣傳影片中的五位主角,其中三位為Kate Moening(右一)、 Hannah Blilie (右二)以及Megan Rapinoe(左二)。

宣傳影片中的五位主角,其中三位為Kate Moening(右一)、 Hannah Blilie (右二)以及Megan Rapinoe(左二)。

Wildfang完完全全打造了一種全新的女裝形式,她們要的是在服裝裡,女生可以找到她們的自信、堅強、勇敢和獨立自主。你不用再苦惱找不到自己的衣服或垂涎於男裝部門的衣服樣式,Wildfang就是妳的解藥,快來與Julia和Emma一起在這水泥叢林裡當起綠林大盜吧!«« 

Taralyn Thuot以<We Are Heroines>系列,為新一季的Wildfang摻入軍裝元素。

Taralyn Thuot以<We Are Heroines>系列,為新一季的Wildfang摻入軍裝元素。

»»Are you sick of dresses and flowery skirt? Have you always have this feeling that you prefer men’s wear more? Now, Wildfang has extended your option of women’s wear. Wildfang’s clothes are more tomboyish, they provide more flattering and relaxed style, you can wear them every day and feel the comfort and confidence of being a tomboy. 

Wildfang was founded by Emma Mcilroy and Julia Parsley, they both were tomboys when they are just children. Before they create this brand, they both work for Nike, and that’s the place where they meet each other and become close friends. One day Emma and Julia were in the men’s department at a well-known store, Emma was looking at a men’s graphic tee which had a barely clad Kate Moss on the front. Julia was staring at a men’s blazer with patches on the elbows, both clothes neither one can fit them, so that’s when the whole Wildfang idea bumped into their heads.

After doing a few marketing research, they first launched an online platform and it was a blast, a whole bunch of tomboys love this kind of idea even the famous host Ellen DeGeneres was their fan too. Moreover, Taralyn Thuot joined the group as their creative director. Wildfang aim to liberate men’s wear and they have achieved this goal. The main spirit of Wildfang is to let customers feel everyone in Wildfang are sisters and families, this is a place where women can feel free and confidence to be what they want. Wildfang is more like a band instead of a brand; they even have a collection called The Band of Thieves.  

In Wildfang you can find blazers, cardigans and bowties all fit in to your size. They also have different collection to fit for different tomboy styles, for example, The Rascals collection is for skater girls, and Leader of The Pack is for street girls. Now you don’t need to covet in front of men’s wear department anymore, Wildfang is here to fulfill your needs.««  

推到Facebook臉書!把這篇文章貼到twitter分享到微博!手機版網站